Alternative thinking and conventional business holding hands in a brilliant effort. Bike rental in Paris is working. There are bike rental stands all over the city. The bikes, called Velibs, are cheap and fun. There's even a blog about them. They are subsidized by advertising. Counterpoints: Some complain that they are adding to traffic congestion, though. And, the organizers are using auto parking areas to create these Velib rental islands.
Read a little here and let off some steam!